Skills

Skills are packs of expert knowledge you can add to your agents. Each skill teaches the agents one method, for example how to review Performance Max campaigns, how to check landing pages against your keywords, or how to judge how mature a Meta Ads account is. Once you install a skill, your agents use it when it fits the task.

How do I install a skill?

1. Open Skills in the sidebar.
2. Browse the Library, search by name, category, or tag, or filter by category.
3. Select Install on the skills you want.

See the skills you have added in the Installed tab. You can remove a skill at any time.

Which skills are there?

More than 50 skills, written by Posta, in two groups:

• Google Ads: analyzing Performance Max, Shopping, Demand Gen, YouTube, and landing pages; auditing creative, local campaigns, and settings; finding wasted search terms; bidding and budget methods; and your account's own rules, like naming and KPI targets.
• Meta Ads: account maturity; Advantage+ and catalog analysis; creative strategy and creative briefs; checking audiences, bidding, budgets, placements, tracking, and ad policy; weekly reviews; launching campaigns; and automated rules.

Do skills cost anything?

No. Installing a skill is free. Agents use your credits for their work in the normal way.