Test ad creative before you scale spend
Posta groups assets into focused tests, keeps the comparison clear, and summarizes what the observed results suggest before your team increases spend.
How it works
- 1
Asset Batching
Groups generated visuals and copy into logical testing batches.
- 2
Variable Isolation
Tests one variable at a time (e.g., keeping the video identical but swapping the hook).
- 3
Statistical Significance
Monitors performance and flags winners only when statistically significant.
- 4
Insight Extraction
Explains why an ad performed better so you can plan the next useful variation.
Automate the execution
Don't set these tests up manually. The Meta Media Buying agent will take your testing framework and execute it autonomously.
Frequently Asked Questions
How much budget is required for testing?
The right budget depends on your conversion volume, target CPA, audience size, and the confidence needed for the decision.
What happens to weak performers?
They are flagged against the test criteria so your team can decide whether to pause, revise, or gather more data.
Can Posta deploy these assets into live campaigns?
Yes. Approved assets can flow into Posta Grow for campaign launch, testing, budget allocation, and ongoing performance optimization.
How does Posta keep generated creative on brand?
Posta learns from your storefront, product catalog, brand guidelines, and approved examples before generating assets for review.
Turn one product brief into a testable creative set
Start with your product, audience, and offer. Posta will prepare concepts you can review before they enter a campaign.
Create your first concept