Manage paid media with clearer decisions
Posta brings campaign performance into one workflow, identifies where spend needs attention, and prepares budget, bid, and creative-testing actions for your team to review.
How it works
- 1
Cross-Channel Strategy
The agent analyzes historical data across all platforms to determine the optimal budget split.
- 2
Launch Proposal
Campaign structures are prepared with the selected platform, budget, and account context.
- 3
Real-Time Bidding
Bids and budgets adjust every hour based on real-time ROAS data from your store.
- 4
Waste Prevention
Underperforming ads are paused before they drain your budget.
Connect campaign review with fresh creative
The Media Buying agent needs constant fresh creative to prevent ad fatigue. It pulls directly from your Create engine's UGC generator.
Frequently Asked Questions
Does it create the campaigns from scratch?
Yes. Once you approve the strategy, the agent builds the campaigns, ad sets, and ads directly in your ad accounts via API.
Can I set budget limits?
Absolutely. You set hard daily or monthly caps, and the agent optimizes strictly within those boundaries.
How does this connect with Posta's creative tools?
Posta connects growth decisions with the hooks, copy, UGC, and visuals produced by the Create engine, so every asset can be measured and improved after launch.
What does Posta need before it can start optimizing?
Connect your store and relevant marketing accounts. Posta uses your catalog, margins, inventory, and campaign history to make decisions tied to revenue.
See what Posta can improve first
Connect your store and ad accounts, review the recommendations, and decide which actions Posta should take.
Review your growth setup