What is SEO? Search engine optimization explained

SEO (search engine optimization) is improving a website so it ranks higher in organic search results for relevant queries.

Example

Fixing slow pages, writing a category intro that matches search intent, and adding internal links to key products are SEO work.

Why does SEO matter for e-commerce?

Organic traffic compounds: pages that rank keep bringing visitors without ongoing ad spend.

How does Posta use SEO?

Posta's agents use SEO when reviewing your accounts and recommending changes. See the AI SEO agent page for how it fits into your workflow.