What is Search intent? Definition and examples
Search intent is what a searcher actually wants from a query — to learn something, compare options, or buy.
Example
"best running shoes for flat feet" signals comparison intent; "nike pegasus 41 size 10" signals intent to buy.
Why does Search intent matter for e-commerce?
Pages that match the dominant intent of a query rank more reliably than pages that only contain its keywords.
How does Posta use Search intent?
Posta's agents use Search intent when reviewing your accounts and recommending changes. See the AI SEO agent page for how it fits into your workflow.