What is Structured data? Schema markup explained

Structured data (schema markup) is code, usually JSON-LD, that describes a page's content — products, prices, reviews, FAQs — in a format machines can read.

Example

A Product schema with price, availability, and rating can show those details directly in search results.

Why does Structured data matter for e-commerce?

Structured data makes rich results possible and helps both search engines and AI systems interpret your pages correctly.

How does Posta use Structured data?

Posta's agents use Structured data when reviewing your accounts and recommending changes. See the AI SEO agent page for how it fits into your workflow.