What is GEO? Generative engine optimization explained

GEO (generative engine optimization) is making your brand and products easy for AI answer engines — ChatGPT, Perplexity, Gemini — to understand and cite.

Example

Publishing a clear product comparison with structured data, and letting AI crawlers access it, makes it more likely an AI answer cites your store.

Why does GEO matter for e-commerce?

Shoppers increasingly ask AI assistants for recommendations; if the assistant can't understand your products, it recommends someone else's.

How does Posta use GEO?

Posta's agents use GEO when reviewing your accounts and recommending changes. See the generative engine optimization page for how it fits into your workflow.