What is Internal linking? Definition and examples

Internal linking is linking between pages on your own site to guide visitors and pass ranking authority to important pages.

Example

A buying guide linking to the collection page it describes is an internal link.

Why does Internal linking matter for e-commerce?

Internal links tell search engines which pages matter most and keep every page within a few clicks of the home page.

How does Posta use Internal linking?

Posta's agents use Internal linking when reviewing your accounts and recommending changes. See the AI SEO agent page for how it fits into your workflow.