What is AEO? Answer engine optimization explained

AEO (answer engine optimization) is structuring content so search features and assistants can lift a direct answer from it — featured snippets, People Also Ask, voice answers.

Example

Starting a page with a one-sentence definition under a question-style heading makes it eligible for a featured snippet.

Why does AEO matter for e-commerce?

Answer-first content serves both classic search features and AI answers, so AEO and GEO largely overlap.

How does Posta use AEO?

Posta's agents use AEO when reviewing your accounts and recommending changes. See the generative engine optimization page for how it fits into your workflow.