What is Responsive search ad? RSA explained

A responsive search ad (RSA) is a Google search ad built from up to 15 headlines and 4 descriptions that Google combines automatically.

Example

An RSA for running shoes might include headlines for price, free returns, arch support, and specific models.

Why does Responsive search ad matter for e-commerce?

Headlines are limited to 30 characters and descriptions to 90, so distinct, keyword-relevant lines matter more than clever wording.

How does Posta use Responsive search ad?

Posta's agents use Responsive search ad when reviewing your accounts and recommending changes. See the AI ad copy generator page for how it fits into your workflow.