What is Performance Max? PMax explained

Performance Max (PMax) is a Google Ads campaign type that runs across Search, Shopping, YouTube, Display, Gmail, and Maps from one campaign, using asset groups.

Example

A PMax campaign for a skincare brand might have one asset group per product category, each with its own images, videos, and headlines.

Why does Performance Max matter for e-commerce?

PMax performs best with rich product feeds and a steady supply of visual assets; weak assets limit where Google can show your ads.

How does Posta use Performance Max?

Posta's agents use Performance Max when reviewing your accounts and recommending changes. See the AI Google Ads management page for how it fits into your workflow.