What is Negative keywords? Definition and examples

Negative keywords are search terms you exclude so your ads don't show for irrelevant queries.

Example

A premium coffee brand might add "free", "jobs", and "recipe" as negative keywords.

Why does Negative keywords matter for e-commerce?

Reviewing the search terms report for spend without conversions is the fastest way to find negatives and cut wasted spend.

How does Posta use Negative keywords?

Posta's agents use Negative keywords when reviewing your accounts and recommending changes. See the AI Google Ads management page for how it fits into your workflow.