What is tROAS? Target return on ad spend explained

tROAS (target ROAS) is a Google Ads bidding strategy that aims to achieve a set return on ad spend.

Example

A tROAS of 400% tells Google to aim for $4 in conversion value for every $1 spent.

Why does tROAS matter for e-commerce?

Setting tROAS from product margins, rather than a single store-wide number, keeps low-margin products from absorbing budget.

How does Posta use tROAS?

Posta's agents use tROAS when reviewing your accounts and recommending changes. See the AI Google Ads management page for how it fits into your workflow.