What is Conversion rate? CVR explained

Conversion rate (CVR) is the percentage of visitors or sessions that complete a goal, usually a purchase.

How is Conversion rate calculated?

Conversion rate = conversions ÷ sessions × 100

Example

A store with 20,000 sessions and 480 orders in a month has a conversion rate of 2.4%.

Why does Conversion rate matter for e-commerce?

Conversion rate multiplies the value of every visitor your ads and SEO bring in. Raising it from 2% to 2.5% has the same revenue effect as 25% more traffic at no extra ad cost.

How does Posta use Conversion rate?

Posta's agents use Conversion rate when reviewing your accounts and recommending changes. See the conversion rate optimization page for how it fits into your workflow.