What is CRO? Conversion rate optimization explained

CRO (conversion rate optimization) is the practice of increasing the share of visitors who buy by removing friction and testing improvements to the store.

Example

Showing shipping costs on the product page, adding Apple Pay, and moving reviews above the fold are typical CRO changes.

Why does CRO matter for e-commerce?

CRO makes every channel more efficient at once — the same ad spend buys more orders.

How does Posta use CRO?

Posta's agents use CRO when reviewing your accounts and recommending changes. See the conversion rate optimization page for how it fits into your workflow.