What is Cart abandonment? Cart abandonment rate explained

Cart abandonment is when a shopper adds items to their cart but leaves without completing the purchase.

How is Cart abandonment calculated?

Cart abandonment rate = (carts created − orders) ÷ carts created × 100

Example

1,000 carts and 300 orders is a cart abandonment rate of 70%.

Why does Cart abandonment matter for e-commerce?

Surprise costs, forced account creation, and missing payment options are the most common causes; abandoned-cart emails and retargeting recover part of the rest.

How does Posta use Cart abandonment?

Posta's agents use Cart abandonment when reviewing your accounts and recommending changes. See the conversion rate optimization page for how it fits into your workflow.