What is Checkout friction? Definition and examples

Checkout friction is anything in the checkout that adds effort, doubt, or surprise — extra form fields, late shipping costs, missing payment methods.

Example

Asking a mobile shopper for a postal code they don't know, or hiding a 35 SAR shipping fee until the final step, is checkout friction.

Why does Checkout friction matter for e-commerce?

Checkout is where intent is highest, so small fixes there have outsized impact on conversion rate.

How does Posta use Checkout friction?

Posta's agents use Checkout friction when reviewing your accounts and recommending changes. See the conversion rate optimization page for how it fits into your workflow.