What is Retargeting? Remarketing explained

Retargeting shows ads to people who have already interacted with your store — visited, viewed a product, or added to cart — but haven't bought.

Example

A dynamic ad showing the exact product a visitor left in their cart two days ago is retargeting.

Why does Retargeting matter for e-commerce?

Retargeting usually has the best ROAS in an account but a limited audience; it depends on prospecting to keep the pool filled.

How does Posta use Retargeting?

Posta's agents use Retargeting when reviewing your accounts and recommending changes. See the AI media buying page for how it fits into your workflow.