What is Upsell? Definition and examples

An upsell encourages a customer to buy a higher-value version, a larger size, or an add-on to what they're already buying.

Example

Offering the 3-pack at a lower per-unit price on the product page is an upsell.

Why does Upsell matter for e-commerce?

Well-placed upsells raise average order value without extra acquisition cost; badly placed ones add friction and lower conversion.

How does Posta use Upsell?

Posta's agents use Upsell when reviewing your accounts and recommending changes. See the conversion rate optimization page for how it fits into your workflow.