Diagnose Creative Fatigue
Tell real creative fatigue apart from audience saturation or seasonality before you replace a winning ad.
The Prompt
Given daily data for [ad] over [period] — spend, frequency, CTR, CPM, and cost per [conversion event] — decide whether performance is declining because of creative fatigue, audience saturation, or an external factor. Show the metric pattern that supports your conclusion and recommend one next step.
How to use this effectively
- Give at least two to three weeks of daily data so the frequency and CTR trend is long enough to read.
- Name the actual conversion event you're tracking so cost-per-result matches what you care about.
- Run this before pausing a declining ad — fatigue and saturation need different fixes.
Put this prompt to work
Posta connects your marketing context so you don't have to copy-paste parameters.