Meta Ads prompts
Prompts for auditing, scaling, and testing Meta (Facebook & Instagram) campaigns.
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Audit a Meta Campaign
Find where a struggling Meta campaign is wasting spend and rank the first actions worth reviewing.
Scale a Winning Ad
Turn one top-performing Meta ad into variations that can take more budget without exhausting the audience.
Diagnose Creative Fatigue
Tell real creative fatigue apart from audience saturation or seasonality before you replace a winning ad.
Frequently Asked Questions
How often should I audit a Meta ad account?
A light weekly review of spend, frequency, and cost per result catches most waste. A deeper structural audit makes sense monthly or before a budget change.
What is creative fatigue on Meta?
Creative fatigue is the decline in an ad's performance as the same people see it repeatedly — usually visible as rising frequency, falling click-through rate, and rising cost per result.
Should I scale by raising budgets or duplicating ads?
Gradual budget increases on stable ad sets preserve learning. New creative variations of a winner expand reach without resetting what already works.