Free ad hook generator
An ad hook is the first line or first seconds of an ad — the part that decides whether people keep watching. This free generator turns your product, audience, benefit, and problem into 12 hooks across proven angles, such as problem, call-out, POV, and social proof.
12 hooks
Problem
Tired of warm water by lunchtime?
Call-out
Busy office workers, this one's for you.
POV
POV: you found an insulated water bottle that keeps water cold for 24 hours.
Contrarian
Stop accepting warm water by lunchtime as normal.
Curiosity
The insulated water bottle busy office workers keep asking me about.
Demo
Watch what happens when I test this insulated water bottle.
Before / after
Before: warm water by lunchtime. After: this insulated water bottle.
Question
What if your insulated water bottle actually keeps water cold for 24 hours?
Social proof
Why busy office workers are switching to this insulated water bottle.
List
3 reasons busy office workers love this insulated water bottle.
Regret
I wish I'd found this insulated water bottle sooner.
Direct benefit
An insulated water bottle that keeps water cold for 24 hours. That's it. That's the post.
How do I use the ad hook generator?
- Describe your product and who it's for.
- Write the main benefit as an action and the problem it solves.
- Copy the hooks you like and test several angles against each other.
Frequently asked questions
What makes a good ad hook?
It's specific to one audience or problem, it lands in the first one to two seconds, and it makes the viewer want the next line. Hooks that name a recognizable problem or call out an audience directly tend to stop the scroll.
How many hooks should I test?
Test several angles rather than many wordings of one idea. Three to five hooks on the same body video is a practical starting point.
Is this generator AI-powered?
No. It uses proven hook formulas, so it's instant and free. For on-brand hooks written from your product page and past results, use Posta's AI creative agent.