Map Content Gaps
Find the informational searches your buyers make before they know your brand, and plan a page for each.
The Prompt
Map the pre-purchase journey for [audience] considering [product category]. Identify five informational search queries they use before becoming brand-aware. For each, give the searcher's underlying question, the content format that best answers it, and the product or category page it should link to.
How to use this effectively
- Pick a real audience segment, not just "customers," so the pre-purchase questions are specific enough to be useful.
- Make sure every query links to an actual product or category page — orphaned content doesn't convert.
- Use this before a content calendar planning session to seed topics with a clear purpose.
Put this prompt to work
Posta connects your marketing context so you don't have to copy-paste parameters.