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    Landing Pages

    Outline a Campaign Landing Page

    Plan a single-purpose landing page section by section, with each section answering the next question a visitor has.

    The Prompt

    Outline a landing page for [campaign] aimed at [audience] arriving from [traffic source]. List sections in order. For each section give its purpose, the visitor question it answers, the headline, and the content it needs. Keep one goal on the page โ€” [goal] โ€” and remove navigation that competes with it. Finish with the three objections the page must answer before the final call to action.

    How to use this effectively

    • Name the real traffic source so each section answers the question that visitor actually has.
    • Keep one goal on the page and list the navigation to remove โ€” competing goals split conversion.
    • Answer the three biggest objections before the final call to action, not after.

    Put this prompt to work

    Posta connects your marketing context so you don't have to copy-paste parameters.