Find Negative Keywords in Search Terms
Review a search terms report to find wasted spend, then propose negative keywords with the right match type.
The Prompt
Review this Google Ads search terms report for [account]: [search terms with cost and conversions]. Identify terms that spend without converting or show the wrong intent. Propose negative keywords, each with a match type and whether it belongs at campaign or account level. List any terms that look promising enough to add as keywords. Explain each decision in one line.
How to use this effectively
- Include actual cost and conversion numbers per search term, not just the term list, so decisions are evidence-based.
- Choose the negative's match type and level carefully — a campaign-level negative can block good traffic elsewhere.
- Review terms flagged as "add as keyword" promptly; high-intent queries lose momentum if left unbid.
Put this prompt to work
Posta connects your marketing context so you don't have to copy-paste parameters.