Checkout optimization: fewer surprises, more completed orders
Checkout optimization reduces the number of shoppers who abandon between cart and payment. Posta reviews your cart and checkout for surprise costs, extra steps, missing payment options, and trust gaps, then prioritizes the fixes to test.
How it works
- 1
Journey Walkthrough
Follows the path from cart to payment the way a first-time shopper would.
- 2
Cost Clarity
Checks that shipping, taxes, and delivery times are visible before the final step.
- 3
Payment & Trust
Reviews payment options, guest checkout, and trust signals near the pay button.
- 4
Fix List
Ranks issues so your team fixes the biggest blockers first.
Win back abandoned carts with ads
Some shoppers will still leave. Retarget them with creative that answers the question that stopped them.
Frequently Asked Questions
Why do shoppers abandon checkout?
Common reasons are unexpected shipping costs, forced account creation, too few payment options, slow or confusing forms, and missing trust signals.
Can Posta change my Shopify checkout?
No. Posta prepares recommendations; checkout changes are made by your team in your store's settings or theme.
Does it check local payment methods?
Yes. The review notes whether the payment methods shoppers expect in your market, such as local wallets or cash on delivery, are offered.
How does this connect with Posta's creative tools?
Posta connects growth decisions with the hooks, copy, UGC, and visuals produced by the Create engine, so every asset can be measured and improved after launch.
See what Posta can improve first
Connect your store and ad accounts, review the recommendations, and decide which actions Posta should take.
Get a free store audit