Increase average order value without discounting your brand
Average order value (AOV) is revenue divided by the number of orders. Posta helps you raise it by reviewing your catalog and store for bundle, free-shipping threshold, and upsell opportunities, then planning which to test first.
How it works
- 1
Catalog Review
Finds products that are often bought together or complement each other.
- 2
Offer Ideas
Suggests bundles, tiered offers, and free-shipping thresholds that fit your margins.
- 3
Placement
Recommends where upsells belong — product page, cart, or post-purchase.
- 4
Test Plan
Sets up each idea as a test measured on AOV and conversion rate together.
Promote your bundles
A new bundle needs its own creative. Generate hooks and copy that sell the bundle, not just the single product.
Frequently Asked Questions
How do I calculate average order value?
Divide total revenue by the number of orders in the same period. For example, 50,000 in revenue from 1,000 orders is an AOV of 50.
Should I set a free-shipping threshold?
A threshold a little above your current AOV often encourages shoppers to add one more item. Check that the added revenue covers the shipping cost.
Can raising AOV hurt conversion rate?
It can if offers add friction. That's why each change is tested against both AOV and conversion rate.
How does this connect with Posta's creative tools?
Posta connects growth decisions with the hooks, copy, UGC, and visuals produced by the Create engine, so every asset can be measured and improved after launch.
See what Posta can improve first
Connect your store and ad accounts, review the recommendations, and decide which actions Posta should take.
Get a free store audit