What is UGC ads? User-generated content ads explained

UGC ads are paid ads built in the style of user-generated content — a person talking to camera about a product, filmed casually.

Example

A 25-second vertical video of a creator saying "I stopped needing blotting papers" before showing a serum is a typical UGC ad.

Why does UGC ads matter for e-commerce?

UGC ads let brands test many angles cheaply. AI actors and scripted UGC make it possible to produce variations without booking creators for every test.

How does Posta use UGC ads?

Posta's agents use UGC ads when reviewing your accounts and recommending changes. See the AI UGC ad generator page for how it fits into your workflow.