What is Spark Ads? Definition and examples

Spark Ads are TikTok ads that boost an existing organic post — yours or a creator's — keeping its likes, comments, and profile link.

Example

A brand pays to promote a creator's review video using the authorization code the creator shares.

Why does Spark Ads matter for e-commerce?

Because they run from a real account and keep social proof, Spark Ads often feel more native than standard in-feed ads.

How does Posta use Spark Ads?

Posta's agents use Spark Ads when reviewing your accounts and recommending changes. See the AI TikTok ads management page for how it fits into your workflow.