What is UGC? User-generated content explained

UGC (user-generated content) is content — reviews, photos, videos — created by customers or creators rather than by the brand itself.

Example

A customer filming an unboxing of your product on their phone is UGC; a polished studio product video is not.

Why does UGC matter for e-commerce?

UGC-style ads tend to feel native in social feeds and build trust through a real person's perspective. They're now a standard format on TikTok, Reels, and Snapchat.

How does Posta use UGC?

Posta's agents use UGC when reviewing your accounts and recommending changes. See the AI UGC ad generator page for how it fits into your workflow.