What is Conversions API? Server-side tracking explained

The Conversions API (CAPI) sends conversion events from your server or store platform directly to the ad platform, instead of relying only on the browser pixel.

Example

When a purchase completes, the store's server sends the order event to Meta even if the shopper's browser blocked the pixel.

Why does Conversions API matter for e-commerce?

Server-side events recover conversions lost to browser privacy features and ad blockers, which gives the ad algorithm better data to optimize on.

How does Posta use Conversions API?

Posta's agents use Conversions API when reviewing your accounts and recommending changes. See the AI Meta ads management page for how it fits into your workflow.