Free UGC ad script generator
A UGC ad script is a short, timed outline a creator follows to film an ad in a natural, first-person style. This free generator builds a 15, 30, or 45-second script — hook, problem, demo, proof, and call to action — with the shot, spoken line, and on-screen text for each beat.
30-second script
0–3s · Hook
Okay, if you deal with warm water by lunchtime, you need to see this.
Shot: Close-up of the problem happening: warm water by lunchtime.
On screen: No more warm water by lunchtime
3–8s · Problem
So I'm one of those busy office workers, and warm water by lunchtime was driving me crazy.
Shot: Creator talking to camera in a real setting (kitchen, car, desk).
On screen: The problem
8–18s · Demo
Then I tried this insulated water bottle. Look — it keeps water cold for 24 hours.
Shot: Hands-on: the insulated water bottle in use, filmed close so the detail is visible.
On screen: Keeps water cold for 24 hours
18–25s · Proof
I've been using it every day, and honestly it just keeps water cold for 24 hours.
Shot: The result after real use — same setting, natural light.
On screen: Real result
25–30s · Call to action
Link's below — and there's free delivery this week right now.
Shot: Creator holds the product up to camera, smiling.
On screen: Free delivery this week
| Time | Beat | Shot | Line | On screen |
|---|---|---|---|---|
| 0–3s | Hook | Close-up of the problem happening: warm water by lunchtime. | Okay, if you deal with warm water by lunchtime, you need to see this. | No more warm water by lunchtime |
| 3–8s | Problem | Creator talking to camera in a real setting (kitchen, car, desk). | So I'm one of those busy office workers, and warm water by lunchtime was driving me crazy. | The problem |
| 8–18s | Demo | Hands-on: the insulated water bottle in use, filmed close so the detail is visible. | Then I tried this insulated water bottle. Look — it keeps water cold for 24 hours. | Keeps water cold for 24 hours |
| 18–25s | Proof | The result after real use — same setting, natural light. | I've been using it every day, and honestly it just keeps water cold for 24 hours. | Real result |
| 25–30s | Call to action | Creator holds the product up to camera, smiling. | Link's below — and there's free delivery this week right now. | Free delivery this week |
How do I use the UGC script generator?
- Describe the product, audience, benefit, and problem.
- Add an offer if you have one, and pick a length.
- Copy the script into your creator brief and let the creator put the lines in their own words.
Frequently asked questions
How long should a UGC ad be?
15 to 30 seconds suits most feed placements. Use 45 seconds when the product needs a demo or an objection answered.
Should creators read the script word for word?
No. Give them the beats and the key points; UGC works because it sounds like the creator, not a script.
Can Posta make the UGC video too?
Yes. Posta's UGC agent can turn a brief like this into AI UGC video ads for review.