Draft a Creator Brief
Write a one-page brief that gives UGC creators room to be natural while protecting what the brand needs.
The Prompt
Draft a one-page brief for a creator producing a [length] video for [product]. Include the single value proposition, the audience, three must-show moments, three do-nots, the exact call to action, and delivery specs. Keep it short enough to read in two minutes.
How to use this effectively
- Pick exactly three must-show moments — more than that turns a brief into a script and limits the creator.
- Lock the call to action so results stay comparable across every creator you brief.
- Use this before sourcing creators, so the brief travels with the offer instead of changing per creator.
Put this prompt to work
Posta connects your marketing context so you don't have to copy-paste parameters.