Hooks prompts
Prompts for opening lines, scroll-stopping angles, and hook testing.
Want Posta to do this for you? See the ad hook generator
Analyze UGC Hook Retention
Review the first three seconds of creator footage and get timestamped edits that make the hook land faster.
Plan Creative Angles
Generate distinct selling angles from one product by attacking a different customer objection with each.
TikTok Hooks for Skincare: Problem–Solution
Write native-feeling TikTok opening lines that name a specific skin problem before showing the product.
Frequently Asked Questions
What is an ad hook?
The hook is the first one to three seconds of an ad — the line, visual, or question that decides whether someone keeps watching. On short-form platforms it carries most of an ad's performance.
How many hooks should I test at once?
Test distinct angles, not wording tweaks. Three to five genuinely different hooks on the same body gives a clearer answer than ten near-identical lines.
Do hooks differ by platform?
Yes. TikTok rewards native, creator-style openings; Meta feeds tolerate more polished visuals; YouTube pre-roll needs the hook before the skip button appears.