Resources
AI Marketing Prompt Directory
A curated collection of marketing prompts to help you create better content, ads, emails, and landing pages.
Content Marketing
#Strategy#Content
Identify Content Pillars
"List 5 content pillars for [startup in your industry] – key themes that align with your audience's interests and your product's expertise – to guide consistent blog, video, or social content creation."
Content Marketing
#Calendar#Planning
90-Day Content Calendar
"Plan a 3-month content calendar for [your startup], scheduling weekly content (e.g. blog posts, videos, emails) mapped to different buyer journey stages (awareness, consideration, decision) so you educate and nurture prospects over time."
Content Marketing
#Viral#Campaign
Viral Campaign Angle
"Brainstorm a potentially viral content angle or campaign idea in the [startup's niche]. Focus on a story or challenge that would strongly resonate with your target audience and encourage them to share (e.g. a relatable meme, a bold industry prediction, or a user challenge/contest)."
Content Marketing
#Social Media#Schedule
Weekly Posting Schedule
"Create a weekly social media posting schedule for [startup]. Assign themes to each day (e.g. Motivation Monday with a founder quote, Tutorial Tuesday with a product tip, Founder Friday story) to ensure a balanced mix of storytelling, education, and promotion throughout the week."
Content Marketing
#Framework#Messaging
Golden Circle Message
"Articulate [startup]'s core message using Simon Sinek's Golden Circle framework: clarify Why your company exists (the mission/belief), How you meet customer needs uniquely, and What exactly you offer. Ensure the "Why" leads the narrative to inspire customers with your purpose."
Content Marketing
#Storytelling#Founder
Hero's Journey Origin Story
"Outline your founder's story using the Hero's Journey structure. Describe how the founder (hero) encountered a big problem or insight, the challenges overcome in building [startup] (trials), and the final resolution (the solution you're now offering), highlighting an emotional transformation or lesson learned."
Content Marketing
#StoryBrand#Customer
StoryBrand Customer Story
"Using the StoryBrand approach (where the customer is the hero and your product is the guide), write a short narrative of a customer who faces [a key problem]. Show how they meet [your startup] (the guide), follow a plan (your solution), avoid failure, and end up achieving success – positioning your customer as the winner with your help."
Content Marketing
#Pitch#Storytelling
Pixar Pitch Format
"Craft a brief brand story for [startup] in the classic Pixar pitch format: "Once upon a time… Every day… One day… Because of that… Until finally…". This format ensures a compelling, change-driven story arc for presenting your product's impact."
Content Marketing
#Manifesto#Brand
Brand Manifesto
"Write a one-page brand manifesto for [startup] that tells the world why your company exists. Include the origin (what sparked the idea), the vision for change in your industry, the values you stand for, and an invitation for the reader (customer/investor) to join you in this mission. Make it inspiring and story-driven rather than a list of facts."
Content Marketing
#Blog#Ideas
Story-Driven Blog Ideas
"Generate 5 blog post ideas that use storytelling to connect with [your target audience]'s challenges. For example, a "day in the life" narrative showing a customer's pain without your product and how life changes after using it, or a before-and-after story that highlights the transformation your solution provides."
Content Marketing
#Case Study#Customer
Case Study Narrative
"Outline a customer success case study for [startup] as a story: begin with the customer's context and problem (setting), describe how they discovered and implemented your solution (rising action), and end with the measurable results and benefits they achieved (resolution). This prompt ensures your case study reads like a relatable journey rather than a dry report."
Content Marketing
#Pitch#Founder
Three-Act Pitch
"Prepare a concise founder pitch (~3 minutes) following a classic three-act structure: Act I – set up the problem or status quo in your market, Act II – introduce the conflict or gap (why current solutions fail) and how you developed [startup] as the solution, Act III – show the resolution with your product's vision and the better future it enables."
Content Marketing
#About#Website
About Us Story
"Draft an engaging "About Us" page for [startup] that doesn't just list facts but tells a story. Start with the aha moment or challenge that inspired the founders, weave in the hurdles overcome or funny startup anecdotes, and conclude with the mission that drives your team today. Keep it authentic and human to build a connection with readers."
Content Marketing
#Analogy#Explainer
Analogy Explainer
"Come up with a simple analogy or metaphor to explain [startup] to someone unfamiliar with your industry. For instance, "We're like the Uber of [your service]" or "Our app works like a personal coach for [problem]". Then use that analogy to craft a one-liner and a short paragraph that translates your complex solution into an everyday concept anyone can grasp."
Content Marketing
#Interactive#Engagement
Interactive Story Content
"Design a creative content piece that actively involves the audience in a story – for example, a choose-your-own-adventure style quiz or an interactive chatbot script – that lets a potential customer "experience" solving a problem through [startup]. This prompt helps you brainstorm content that is both engaging and showcases your product's value in a narrative, user-driven way."
Brand Messaging
#Positioning#Framework
Positioning Statement Framework
"Fill in the blanks to create a sharp positioning statement for [startup]: "For [target customer] who [has a specific need or problem], [startup name] is a [category/solution] that [key benefit or value]. Unlike [main competitor or alternative], it [unique differentiator]." This exercise ensures you clearly define your audience, value proposition, and what sets you apart."
Brand Messaging
#Tagline#Slogan
Tagline Brainstorm
"Brainstorm 5 concise taglines or slogans for [startup] (ideally under 8 words each). Each tagline should highlight a different facet of your value – for example, one could stress speed ("Instant X at Your Fingertips"), another trust ("Your Reliable Partner in Y"). After listing them, consider which tagline best fits the brand personality and would grab your audience's attention."
Brand Messaging
#Voice#Tone
Brand Voice Definition
"Define the brand voice for [startup] by listing 3 key voice attributes (e.g. friendly and casual, bold and innovative, trustworthy expert). For each attribute, write one example sentence or phrase as if used in marketing copy to demonstrate that tone."
Brand Messaging
#Messaging#Pillars
Core Messaging Pillars
"Identify the 3 core messages every piece of marketing for [startup] should communicate. For example: 1) the main problem you solve, 2) the primary benefit or outcome you deliver, and 3) your USP (unique selling proposition). Under each message, add a supporting proof point or fact that backs it up."
Brand Messaging
#Competitive#Gap
Competitor Positioning Gap
"Take two main competitors of [startup] and summarize in a sentence how each positions itself (e.g., Competitor A focuses on low cost, Competitor B on premium quality). Then identify a positioning gap or unique angle that isn't claimed yet – a niche in messaging that [startup] could own."
Brand Messaging
#Emotion#Psychology
Emotion-Driven Messaging
"Choose one primary emotion or value that you want customers to associate with [startup] – for example, security, joy, empowerment, or belonging. Write a short marketing message (1–2 sentences) that leverages that emotion. This will help ensure your brand messaging connects on a deeper level."
Brand Messaging
#Pitch#Elevator
Elevator Pitch
"Write a 2-3 sentence elevator pitch for [startup] that you could use when introducing your company at an event or to an investor. It should briefly cover: the problem you address, what your product does (solution), and a hint of why it's unique or better. Aim to intrigue the listener and prompt a follow-up question."
Brand Messaging
#Boilerplate#Press
Boilerplate Copy
"Draft a short company boilerplate (50-75 words) for [startup] as if it will appear at the bottom of a press release or in an "About" blurb. Include the core of what your product/service is, the market or audience you serve, and maybe a recent achievement or your mission."
Brand Messaging
#Metaphor#Analogy
Brand Metaphor/Analogy
"Come up with a metaphor or analogy that helps people instantly understand [startup]'s value. For example: "The Swiss Army knife of [your industry]" or "Like a personal trainer, but for [problem you solve]." Once you have a compelling metaphor, write a brief explainer or tagline around it."
Brand Messaging
#Guidelines#Best Practices
Messaging Do's and Don'ts
"Create a two-column list of messaging "Do's and Don'ts" for anyone writing content for [startup]. For example: Do use simple, accessible language; Do highlight customer success stories; Don't make exaggerated claims you can't prove; Don't use a sarcastic tone that might alienate users."
Paid Acquisition
#Facebook#Creative
Ad Angles Brainstorm
"Propose 3 distinct creative angles for a Facebook ad campaign for [startup]. Each angle should target a different customer motivator or pain point. For example: (1) Problem-Solution (highlight the pain and how you solve it), (2) Social Proof (feature a quote or result from a happy customer), (3) FOMO/Urgency (emphasize limited-time or a fast benefit)."
Paid Acquisition
#Google Ads#AIDA
Google Ads Copy (AIDA)
"Write a Google Search ad for [startup] using the AIDA formula – craft a headline that grabs Attention, a description line to build Interest and Desire (perhaps by highlighting a big benefit or offer), and a Action call-to-action (like "Try for Free Today"). Ensure the ad includes a relevant keyword and a compelling value proposition."
Paid Acquisition
#TikTok#Reels
TikTok/Reel Script
"Draft a 15-second TikTok (or Instagram Reels) ad script for [startup]. Begin with a hook in the first 3 seconds that stops the scroll (a surprising question, bold statement, or flashy visual related to your product). Then, in a few quick sentences, showcase how your product solves a problem or a quick demo of it in action, and end with a clear call-to-action."
Paid Acquisition
#Targeting#Channels
Audience-Channel Match
"Generate a list of 5 potential target audience segments for [startup]'s ads and for each, suggest the paid channel or platform that might work best to reach them and why. This will help you align ad spend to where each segment hangs out."
Paid Acquisition
#PAS#Framework
Problem-Agitate-Solve Copy
"Using the PAS (Problem-Agitate-Solution) copywriting framework, write a short LinkedIn ad or Facebook ad text for [startup]. First, state a problem your target customer faces in a relatable way. Next, agitate it by describing the pain or consequences of that problem. Finally, present [startup] as the solution with a CTA."
Paid Acquisition
#Visual#Display
Visual Ad Concepts
"Suggest 2 eye-catching visual concepts for an online display ad or banner for [startup]. For each concept, describe the imagery and headline. For example: (1) The Before/After – a split image showing life "with vs. without" your product; (2) Bold Statistic – a big number or quote in the design."
Paid Acquisition
#Retargeting#Conversion
Retargeting Ad Idea
"Come up with a retargeting ad aimed at people who visited [startup]'s site or sign-up page but didn't convert. What message might bring them back? Draft the ad copy focusing on a friendly reminder of the value they saw, addressing possible hesitation, and perhaps offering an incentive to encourage them to give it a try."
Paid Acquisition
#CTA#Optimization
CTA Optimization
"List 3 alternative call-to-action phrases for [startup]'s ads besides the generic "Submit" or "Buy Now." Make them action-oriented and benefit-driven. For example: "Get My Free Quote," "Start My Free Trial," "Join the Beta Now." For each suggested CTA, explain why it might improve click-through rates."
Paid Acquisition
#A/B Testing#Optimization
Ad A/B Test Plan
"Outline a simple A/B testing plan for a Facebook/Instagram ad. Choose one element to test and vary in two versions of the ad. Define the metric you'll use to judge the winner (CTR? conversion rate?) and how long or how many impressions you'll run the test to get a reliable result."
Paid Acquisition
#Metrics#Analytics
Metrics Diagnostic
"List the key metrics you will monitor for a paid acquisition campaign for [startup] and what each metric signifies. Include at least 3 metrics (CTR, CPC, CPA, conversion rate, ROAS, etc.) and a one-line interpretation for each, so you can troubleshoot an underperforming campaign intelligently."
Email Marketing
#Subject Lines#Open Rate
Subject Line Variations
"Generate 5 compelling email subject lines for an upcoming [startup] email campaign targeting [your audience]. Aim for variety: one that creates urgency, one that sparks curiosity, one that offers a benefit. Use personalization tokens if applicable. These subject lines should improve open rates by piquing interest while staying relevant."
Email Marketing
#Welcome#Onboarding
Welcome Email Draft
"Write a warm, engaging welcome email to greet new users who just signed up for [startup]. In the email, thank them for joining, briefly restate what value they'll get from your product, and guide them toward a key first action (CTA). Maintain a friendly tone and include a contact or support info to show you're accessible."
Email Marketing
#Onboarding#Sequence
Onboarding Sequence Outline
"Outline a 3-email onboarding sequence for new users of [startup] over their first week. Email 1 (Day 1): a getting started guide; Email 2 (Day 3): social proof and tips; Email 3 (Day 7): encouragement to explore advanced features. Specify the main message and goal of each email."
Email Marketing
#Re-engagement#Retention
Re-engagement Email
"Draft an email to re-engage lapsed users who signed up for [startup] but haven't used it in a while (say 30+ days). The tone should be personal and helpful. Start by acknowledging it's been a while, then highlight any new features or content they might have missed, and include a testimonial or success story to reignite interest."
Email Marketing
#Promotion#Sales
Promotional Offer Email
"Write a promotional email for [startup] announcing a special offer or discount. Make sure the tone is upbeat and action-oriented. Start with a hook that introduces the offer. In the body, emphasize the value or savings. Include urgency by mentioning the deadline. Finish with a prominent CTA button."
Email Marketing
#Newsletter#Content
Newsletter Content Ideas
"Come up with ideas for a monthly email newsletter that [startup] could send to subscribers/prospects to keep them engaged. List 3 types of content to include each month – for example: (1) A valuable tip or best practice, (2) A brief customer story or testimonial, (3) Product updates or upcoming features."
Email Marketing
#Cold Email#B2B
Cold Outreach Template
"Draft a cold outreach email for [startup] to send to a potential B2B client or partner. Keep it short and personalized: open with a sentence that shows you've researched them or their company. Then introduce your startup and the specific pain point it can fix. Close with a low-friction call-to-action."
Email Marketing
#Follow-up#Nurture
Follow-Up Email After Content
"Write a follow-up email to someone who interacted with your marketing content – for instance, they downloaded an e-book or attended a webinar. Thank them for their time, mention one or two key insights from the content, and bridge to how [startup] can help them take the next step."
Email Marketing
#Best Practices#Optimization
Improve Open/Click Rates
"List 5 best practices or ideas to improve the open and click-through rates of [startup]'s emails. For example: Personalize the subject line, Segment your list, A/B test different subject lines or send times, Keep emails concise with a clear call-to-action, and use action-oriented language in buttons."
Email Marketing
#Segmentation#Strategy
Segmentation Strategy
"Outline a simple segmentation strategy for your email list and an idea to engage each segment. For instance: Segment 1 – New sign-ups: send weekly tips; Segment 2 – Active customers: send monthly advanced usage content; Segment 3 – Churned users: send reactivation emails with updates or exclusive offers."
Landing Pages
#Audit#CRO
Landing Page Audit
"Take a critical look at [startup]'s landing page and suggest 3 improvements to boost conversion. For example: (1) Simplify the headline to clearly state the main benefit, (2) Add a prominent call-to-action button above the fold in a contrasting color, (3) Include trust signals like customer logos, testimonials or stats to build credibility."
Landing Pages
#Headline#Copy
Compelling Headline & Subhead
"Write a new headline and subheadline for the top of [startup]'s landing page that instantly communicates what you offer and why it's valuable. The headline should be a punchy one-liner value proposition. The subheadline should support it with a bit more detail or differentiation. Aim for clarity over cleverness."
Landing Pages
#Social Proof#Trust
Social Proof Elements
"Identify 3 social proof elements you could add to [startup]'s landing page to increase trust. Examples: a short testimonial quote from a happy user, a statistic like "Over 5,000 users trust us", or recognizable client logos. Explain where on the page you'd place each element."
Landing Pages
#Above the Fold#Design
Above-the-Fold Design
"Describe the ideal above-the-fold section for [startup]'s landing page (the first screen without scrolling). What key elements should it include? Provide specifics: Headline, Supporting image, Subtext or bullet points, and a CTA button prominently displayed. Ensure a visitor could understand the offer within 5 seconds."
Landing Pages
#FAQ#Objections
FAQ Section Content
"Come up with 3 frequently asked questions a potential customer might have about [startup] on the landing page, and provide concise answers for each. Good FAQs preempt common objections or uncertainties, so think of what might stop someone from converting and address it clearly."
Landing Pages
#Structure#Layout
Page Sections Outline
"Outline the key sections you would include in a high-converting landing page for [startup] and the main purpose of each. For instance: Hero section, Features/Benefits section, Social Proof section, How it Works section, Pricing, FAQ, and Final CTA. This ensures the page has a logical flow."
Landing Pages
#CTA#Button
CTA Text Test
"Suggest 3 alternative texts for the primary call-to-action button on [startup]'s landing page. Avoid bland words like "Submit" – instead make it benefit-oriented or first-person. E.g., "Get Started Free," "Create My Account," "Book My Demo." Mention what tone or tactic each version uses."
Landing Pages
#UX#Friction
Remove Distractions
"Scan the landing page for any elements that might be distracting or causing friction for the visitor. Propose 2 things you would remove or simplify. For example: remove the busy navigation menu to keep focus on the main CTA, or pause autoplay videos by default. Explain how each change keeps users more focused."
Landing Pages
#Benefits#Copy
Features to Benefits Rewrite
"Take 3 product features of [startup] and rewrite each as a customer-facing benefit. For example, instead of "Automated scheduling", say "Save hours by letting meetings schedule themselves" – translating what the feature does into what the user gets. This ensures copy is framed around customer value."
Landing Pages
#Trust#Credibility
Trust and Credibility Check
"Evaluate the page for trust factors and propose one addition to boost credibility if something's missing. For instance, if [startup] has security certifications, money-back guarantee, or no-risk trial, suggest adding a small blurb or badge for that. Specify what element you'd add and where."
Customer Research
#Interviews#Questions
Customer Interview Questions
"Create a list of 10 open-ended interview questions to ask customers or prospects of [startup] to understand their needs, pain points, and decision-making process. Focus on questions that reveal their challenges, goals, and what they look for in a solution."
Customer Research
#Survey#Feedback
Survey Design
"Design a short customer survey (5-7 questions) for [startup] to gather feedback on product satisfaction and areas for improvement. Include a mix of rating scales and open-ended questions. Keep it focused to maximize completion rates."
Customer Research
#Persona#ICP
Persona Development
"Create a detailed customer persona for [startup]'s ideal customer. Include demographics, job role, goals, challenges, preferred channels, and buying behaviors. Add a fictional name and quote that captures their mindset to make the persona feel real."
Customer Research
#JTBD#Framework
Jobs-to-be-Done Framework
"Apply the Jobs-to-be-Done framework to [startup]: What job is your customer hiring your product to do? Identify the functional job (practical outcome), emotional job (how they want to feel), and social job (how they want to be perceived). Use this to inform your messaging."
Customer Research
#Competitive#Analysis
Competitive Analysis Questions
"List 5 questions to ask customers who have used competitors' products before trying [startup]. Focus on what they liked, what frustrated them, what made them switch (or consider switching), and what features they wish existed. Use insights to position against competitors."